The Copenhagen-based brand Aiayu, run by female duo, Creative Director and Founder Maria Høgh Heilmann & CEO Maria Glæsel, is synonymous with premium quality, responsibility, and ethically sourced natural materials.
Meaning “soul” in the indigenous Bolivian language of Aymara, Aiayu was founded in 2005 by Maria Høgh Heilmann, who launched the brand with a collection of pieces made from Bolivian llama wool. Since then, the brand has expanded to include clothing and home accessories made from Mongolian sartuul sheep and yak wool, Nepalese cashmere, and GOTS certified organic cotton. Each fiber and each producer throughout the entire supply chain meet Aiayu’s strict criteria regarding responsible production practices. The certified factories run on solar energy and reuse water through a complex water treatment plant – a pioneering approach to comprehensive responsibility practices. All fibers are carefully selected for their exceptional warmth, luxurious softness, and durability, and the portfolio is ever expanding. In line with its eco-conscious commitment, the brand leaves most of its pieces undyed, resulting in a palette of soft colors: a perfect complement to the minimalist, Scandinavian inspired styles for the home and wardrobe.
Aiayu Wear
Haya wool throw
€ 400,90
Aiayu Wear
Classic Pyjamas
€ 213,50
Aiayu Wear
Hela
€ 133,19
Aiayu Wear
Sierra
€ 521,37
Aiayu Wear
Mei
€ 159,96
Aiayu Wear
Baby
€ 119,80
Aiayu Wear
Nellie
€ 119,80
Aiayu Wear
Gentle Turtleneck
€ 126,49
Aiayu Wear
Leonardo Cashmere Sweater
€ 374,13
Aiayu Wear
Ingolf
Out of stock
Aiayu Wear
Striped Cashmere Sock
€ 47,52
Aiayu Wear
Cashmere Sock
€ 47,52
Aiayu Wear
Miles Pant Denim
€ 173,34
Aiayu Wear
Moa Jacket
€ 655,22
Aiayu Wear
River Pant
€ 200,11
Aiayu Wear
Jay Coat Oilskin
€ 748,92
Aiayu Wear
Mini Skirt Corduroy
€ 133,19
Aiayu Wear
Lynette Shirt Denim
€ 186,73
Aiayu Wear
Coco Pant Corduroy
€ 186,73
Aiayu Wear
Highland Saga
€ 293,81
Aiayu Wear
Pyjamas Poplin
€ 200,11
Aiayu Wear
Night Summer Pyjamas
Out of stock
Aiayu Wear
Cap
€ 66,26
Aiayu Wear
Silk Socks
€ 39,49
Aiayu Wear
Tamaya Sweater
€ 307,20
Aiayu Wear
Flora Cardigan
€ 521,37
Aiayu Wear
Inga Sweater
€ 427,67
Aiayu Wear
Shorts Long – Denim
€ 106,42
Aiayu Wear
Messhu Long Sleeve
€ 66,26
Aiayu Wear
Messhu Tee
€ 59,57
Aiayu Wear
Messhu Tank
€ 52,87
Aiayu Wear
Baby
€ 119,80
Aiayu Wear
Hela
€ 133,19
Aiayu Wear
Halvor Wool Mittens
€ 159,96
Aiayu Wear
Willa Pant
€ 186,73
Aiayu Wear
Highland Sanna
€ 293,81
Aiayu Wear
Casual Pant
€ 133,19
Aiayu Wear
Cotton Rib Socks
€ 20,75
Aiayu Wear
Lynette Shirt
€ 133,19
Aiayu Wear
Leonardo Sweater
€ 374,13
Aiayu Wear
Pyjamas Night Diamond
€ 200,11
Aiayu Wear
Pyjamas Night
€ 200,11
Aiayu Wear
Cashmere Rib Socks
€ 52,87
Aiayu Wear
Luma
€ 200,11
Aiayu Wear
Bathrobe Silence
Out of stock
Aiayu Wear
Organic Poplin Shirt
€ 133,19
Aiayu Wear
Madigan
€ 300,51
