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1965. A young Italian designer named Elio Fiorucci arrives in London to be met with the biggest youth movement in a century. Carnaby Street and the King’s Road are in full swing. The cool kids are hanging out at stores like Biba, Mary Quant and the Kensington Market boutiques. Elio returns to Italy inspired.
Two years later, he opens his first Fiorucci store in Milan’s Galleria Passarella. It’s eclectic, outlandish and like nothing anyone has ever seen before. He expands the store over the next few years, stocking it with bold fashions sourced from all over the world.