Aiayu Wear

The Copenhagen-based brand Aiayu, run by female duo, Creative Director and Founder Maria Høgh Heilmann & CEO Maria Glæsel, is synonymous with premium quality, responsibility, and ethically sourced natural materials.

Meaning “soul” in the indigenous Bolivian language of Aymara, Aiayu was founded in 2005 by Maria Høgh Heilmann, who launched the brand with a collection of pieces made from Bolivian llama wool. Since then, the brand has expanded to include clothing and home accessories made from Mongolian sartuul sheep and yak wool, Nepalese cashmere, and GOTS certified organic cotton. Each fiber and each producer throughout the entire supply chain meet Aiayu’s strict criteria regarding responsible production practices. The certified factories run on solar energy and reuse water through a complex water treatment plant – a pioneering approach to comprehensive responsibility practices. All fibers are carefully selected for their exceptional warmth, luxurious softness, and durability, and the portfolio is ever expanding. In line with its eco-conscious commitment, the brand leaves most of its pieces undyed, resulting in a palette of soft colors: a perfect complement to the minimalist, Scandinavian inspired styles for the home and wardrobe.